Talks.click

Web

Objective

Develop a web service for publishing content, posting management in social networks and messengers with the option of automatic addition of advertising from Yandex and Google.

The service was developed as an internal project to test our hypotheses:

  • about the possibilities of monetizing the audience on social networks using Google AdWords and Yandex.
  • about the convenience of publishing and reading longreads on a specially designed service for this purpose

What we did

- We designed and programmed a blog to publish content.

The platform was conceived not only for blogging, but also as a tool to help facilitate the work with content in groups and communities of other social networks. Integrations allowed for authorization in Talks.click through these services and sharing of published content. Every Talks.click user can publish content on his or her channel: articles, videos, images. Other users see the publications in the news feed, can leave comments - this functionality is similar to Medium or Livejournal.

- We carried out integration with popular social networks and messengers, developed functional posting on Facebook, VK, Twitter, OK, Telegram.

Centralized posting is one of the main features of the project. Each user in the profile settings can connect an account (or several) of the desired social network and publish content without leaving the profile on Talks.click. Both posting at the current time and by timer, editing and deleting are available. When publishing a post in a social network, its features are taken into account: layout, page structure, tags, titles and others. That is, for each social network posting looks in accordance with its standards.

- Conducted integration with Google AdWords and Yandex.Direct

The second key feature of the project is monetization of published content. In the profile the user can connect the account of the advertising network Yandex or Google. Then when you publish a new post to it automatically attached advertising blocks at the beginning and end, where the appropriate advertising will be displayed. The number of blocks depends on the amount of content in the published material, and the user chooses which of the advertising networks in what format is displayed in the block.

Yandex and Google accounts are belong to us, advertising payments are made once a month to the card or user account of 80% of the total monetization.

On the page with analytics you can see the views of ads, the number of clicks on it, projected income and other data. Google Analytics and Yandex.Metrics, also integrated into Talks.click, are used.

Задача

Разработать веб-сервис для публикации контента, управления постингом в социальных сетях и мессенджерах с возможностью автоматического добавления рекламы из сетей Яндекса и Google.

Сервис разрабатывался как внутренний проект для проверки наших гипотез:

  • о возможностях монетизации аудитории в социальных сетях с использованием Google AdWords и Яндекс.Директ
  • об удобстве публикации и чтения лонгридов на специально предназначенном для этого сервисе

Что мы сделали

- Сделали дизайн и программирование блога для публикации контента. 

Платформа задумывалась не только для ведения блога, но и как инструмент, помогающий облегчить работу с контентом в группах и сообществах других соцсетей. Интеграции позволили проводить авторизацию в Talks.click через указанные сервисы и делиться в них опубликованным контентом. Каждый пользователь Talks.click может публиковать контент на своем канале: статьи, видео, изображения. Другие пользователи видят публикации в новостной ленте, могут оставлять комментарии - в этом функционал схож с Medium или Livejournal.

- Провели интеграции с популярными соцсетями и мессенджерами, разработали функционал постинга в Facebook, VK, Twitter, Одноклассники, Telegram.

Централизованный постинг - одна из главных фич проекта. Каждый пользователь в настройках профиля может подключить аккаунт (или несколько) нужной соцсети и публиковать контент, не выходя из профиля на Talks.click. Доступны как постинг в текущее время, так и по таймеру, редактирование и удаление. При публикации поста в соцсети учитываются ее особенности: верстка, структура страниц, теги, тайтлы и другие. То есть для каждой соцсети пост выглядит в соответствии с ее стандартами.

- Провели интеграции с Google AdWords и Яндекс.Директом. 

Вторая ключевая особенность проекта - монетизация публикуемого контента. В профиле пользователь может подключить аккаунт рекламной сети Яндекса или Google. Тогда при публикации нового поста к нему автоматически прикрепляются рекламные блоки в начале и в конце, где будет отображаться соответствующая реклама. Количество блоков зависит от объема контента в опубликованном материале, а пользователь сам выбирает, реклама какой из рекламных сетей в каком формате отображается в блоке.

Аккаунты Яндекса и Google используются наши, выплаты за рекламу производятся раз в месяц на карту или счет пользователя в размере 80% от общей монетизации.

На странице с аналитикой можно видеть просмотры рекламы, количество переходов по ней, прогнозируемый доход и другие данные. Используются Google Analytics и Яндекс.Метрика, также интегрированные в Talks.click.


Results

Talks.click was developed in 4 months, including all the necessary integration.

In the process of working on the service have gained extensive experience in integrating with advertising systems Yandex and Google, their analysts, social networks Facebook, VK, Twitter, OK and  Telegram messenger.

Результат

Talks.click был разработан за 4 месяца, включая все необходимые интеграции. 

В процессе работы над сервисом получили большой опыт интеграций с рекламными системами Яндекса и Google, их аналитиками, соцсетями Facebook, VK, Twitter, Одноклассники и мессенджером Telegram.

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Talks.click

Web

Objective

Develop a web service for publishing content, posting management in social networks and messengers with the option of automatic addition of advertising from Yandex and Google.

The service was developed as an internal project to test our hypotheses:

  • about the possibilities of monetizing the audience on social networks using Google AdWords and Yandex.
  • about the convenience of publishing and reading longreads on a specially designed service for this purpose

What we did

- We designed and programmed a blog to publish content.

The platform was conceived not only for blogging, but also as a tool to help facilitate the work with content in groups and communities of other social networks. Integrations allowed for authorization in Talks.click through these services and sharing of published content. Every Talks.click user can publish content on his or her channel: articles, videos, images. Other users see the publications in the news feed, can leave comments - this functionality is similar to Medium or Livejournal.

- We carried out integration with popular social networks and messengers, developed functional posting on Facebook, VK, Twitter, OK, Telegram.

Centralized posting is one of the main features of the project. Each user in the profile settings can connect an account (or several) of the desired social network and publish content without leaving the profile on Talks.click. Both posting at the current time and by timer, editing and deleting are available. When publishing a post in a social network, its features are taken into account: layout, page structure, tags, titles and others. That is, for each social network posting looks in accordance with its standards.

- Conducted integration with Google AdWords and Yandex.Direct

The second key feature of the project is monetization of published content. In the profile the user can connect the account of the advertising network Yandex or Google. Then when you publish a new post to it automatically attached advertising blocks at the beginning and end, where the appropriate advertising will be displayed. The number of blocks depends on the amount of content in the published material, and the user chooses which of the advertising networks in what format is displayed in the block.

Yandex and Google accounts are belong to us, advertising payments are made once a month to the card or user account of 80% of the total monetization.

On the page with analytics you can see the views of ads, the number of clicks on it, projected income and other data. Google Analytics and Yandex.Metrics, also integrated into Talks.click, are used.

Results

Talks.click was developed in 4 months, including all the necessary integration.

In the process of working on the service have gained extensive experience in integrating with advertising systems Yandex and Google, their analysts, social networks Facebook, VK, Twitter, OK and  Telegram messenger.

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